Ligeia Shoppe
Ligeia Shoppe is an online store born from a passion for pattern and print design, featuring eccentric graphic prints on home décor, apparel, accessories, and stationery. The designs draw inspiration from ’70s and ’80s aesthetics, Finnish folklore, and subcultural influences, exploring themes from pop culture and the occult to a pure celebration of colour and form.
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The name Ligeia references Edgar Allan Poe’s short story and its heroine, inspiring the logotype designed alongside a repeating motif and crafted to function as a pattern element in select promotional materials.
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Across promotional materials, the work channels editorial design through structured layouts, bold typography, and image-led compositions. Some pieces take a distinctly editorial approach, while others embrace a playful, experimental sensibility. Together, these elements reflect the essence of Ligeia, the patterns, and suggest upcoming creative directions.
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Location: Hamburg, DE
Design tasks: Visual identity, social media graphics, product design and art work
