Dayla Ferguson Hair Design

Dayla Ferguson is a Prague-based hair studio offering gender-neutral cuts and styling. The initial brief was to capture Dayla’s dark, gothic aesthetic through a visual identity, photographic collages, social media graphics, website, and print assets like stationery and gift cards. This sparked a long-term collaboration with ongoing development of visual assets.

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The latest project involved a full website redesign and SEO optimization, attracting a broader audience—especially within the gender-neutral, LGBTQIA+, and queer communities the client targets. The visual identity and refreshed web design continue to receive high praise, highlighting the project’s success in both aesthetics and functionality.

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Location: Prague, CZ
Design tasks: Visual identity, print design, photo collages, social media, web design