Dayla Ferguson Hair Design

Dayla Ferguson is a Prague-based hair studio specializing in gender-neutral cuts and styling. The project began by translating Dayla’s gothic aesthetic into a cohesive visual identity, combining typography, editorial composition, and custom photographic collages and illustrations. This visual system became the foundation for an ongoing collaboration, shaping both print materials and digital channels.

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Recent work includes a website redesign and SEO optimization, expanding the studio’s reach—particularly within gender-neutral, LGBTQIA+, and queer communities—while maintaining a refined and functional digital presence that continues to receive praise for its aesthetics, clarity and usability.

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Location: Prague, CZ
Design tasks: Visual identity, print design, photo collages, social media, web design