Sugar Bat is a clothing store based in Prague, carrying labels in pin-up, rockabilly and gothic style. Like the name suggests, the initial idea for the visual identity was cute meets gothic — reflected through a mix of patterns, fabric texture and a bat-winged lollipop illustration used in context with the logotype. Since then, Sugar Bat has expanded into a physical store and taken more distinct shape, shifting the focus on 50's style clothing. Hand in hand with the store's transitions, the visual approach has gradually evolved into a brighter direction, celebrating colours and floral patterns typical to dresses from the era.
Location: Prague, CZ
Project: Visual Identity, Print Design, Signage, Packaging, Illustration