Sugar Bat

Sugar Bat is a clothing store based in Prague, carrying labels in pin-up, rockabilly and gothic style. Like the name suggests, the initial idea for the visual identity was cute meets gothic — reflected through a mix of patterns, fabric texture and a bat-winged lollipop illustration used in context with the logotype. Since then, Sugar Bat has expanded into a physical store and taken more distinct shape, shifting the focus on 50's style clothing. Hand in hand with the store's transitions, the visual approach has gradually evolved into a brighter direction, celebrating colours and floral patterns typical to dresses from the era.

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Location: Prague, CZ
Design tasks: Visual identity, print design, signage, packaging, illustration, social media graphics