Lime&Tonic

Lime&Tonic is a platform that creates unique experiences and activities in cities around the world, working with high-end merchants such as Gordon Ramsay Group, InterContinental Hotels & Resorts, Cavalli Club, Buddha-Bar and more.

Working as the company’s lead graphic designer and project manager throughout 2010–2014, the job included development and global management of the brand and visual identity in addition to an array of digital applications and print collaterals for Lime&Tonic branches and experiences in Australia, Europe, United Arab Emirates and the UK. Project management responsibilities involved leading a cross-functional teams of copywriters, photographers, and designers to promote and launch new experiences on schedule, ensuring that the tone of voice and visuals consistently aligned with the brand’s identity and mission.

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Location:  Global
Design tasks:  Brand management, visual identity, print design, editorial design, web design, digital marketing, project management